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However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
The "woman-like man" has become a new trend in China, where a growing number of young men are interested in makeup. [5] The number of internet broadcasters and beauty bloggers who produce makeup videos for men has increased rapidly. Accordingly, the men's cosmetics industry has grown rapidly in China.
Chapman created his first "j1mmyb0bba" YouTube channel (known as simply "Jim Chapman") in 2010 where he produces videos on men's fashion and grooming. He was part of the 'YouTube Boyband' that raised money for Comic Relief and was featured in The Guardian. [4] [5] Chapman is influential through social media. As of 1 July 2016 Chapman has over 2 ...
Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly ...
However, there is an obvious generation gap: 73% of all men over 51 said they would not consider using makeup, while 37% of all men between 18 to 34 said they would.
James Charles Dickinson (born May 23, 1999) is an American beauty YouTuber and makeup artist. While working as a local makeup artist in his hometown of Bethlehem, New York, Charles started a YouTube channel, where he began uploading makeup tutorials.
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A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.