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Kraft released its new ad campaign this week for its Athenos line of hummus, combining shock value and a little Greek stereotyping. A young woman serves her friends Athenos hummus. In response, a ...
She achieved a degree of fame in the United States in 2010 and 2011, when she appeared in a television commercial campaign for Kraft Foods' Athenos brand of hummus and Greek yogurt. [1] [2] The ad campaign developed by Droga5, which was the first ever for the Athenos brand, featured the tagline, "Approved by Yiayia."
Honey Science LLC, formerly known as Honey Science Corporation, [4] or simply as Honey, is an American technology company and a subsidiary of PayPal.It is known for developing a browser extension that automatically applies online coupons on e-commerce websites.
A container of Sabra hummus. The company was founded in 1986 by Zohar Norman and Yehuda Pearl [9] as Sabra-Blue & White Foods. [10] [11] The company was bought in 2005 by Israeli food manufacturer Strauss. Prior to the acquisition by Strauss, Sabra had entered into negotiations to purchase Basha hummus, which was then the leading hummus brand ...
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The divestiture of Athenos to Emmi Roth was completed on December 1, [39] while the divestiture of Polly-O to BelGioiso was completed on December 3. [ 40 ] On September 15, 2020, Kraft Heinz announced its new Strategic Transformation Plan, including a new company purpose, " Let's Make Life Delicious " and an all-new vision, " To sustainably ...
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