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Community mobilization is a process through which action is stimulated by a community itself, or by others, that is planned, carried out, and evaluated by a community's individuals, groups, and organizations on a participatory and sustained basis to improve the health, hygiene and education levels so as to enhance the overall standard of living in the community. [2]
SBCC by health practitioner SBCC on the Development-Entertainment spectrum.. Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are ...
Community psychology is concerned with the community as the unit of study. This contrasts with most psychology, which focuses on the individual. Community psychology also studies the community as a context for the individuals within it, [1] and the relationships of the individual to communities and society.
Social mobilization prompts the use of social marketing strategies to attain the main objectives of a program. Likewise, social marketing intensifies social mobilization as it upholds a people-centered approach in putting together activities through the use of different media, in achieving the development goal.
Resource mobilization is the process of getting resources from the resource provider, using different mechanisms, to implement an organization's predetermined goals. [1] It is a theory that is used in the study of social movements and argues that the success of social movements depends on resources (time, money, skills, etc.) and the ability to use them.
Community organization is differentiated from conflict-oriented community organizing, which focuses on short-term change through appeals to authority (i.e., pressuring established power structures for desired change), by focusing on long-term and short-term change through direct action and the organizing of community (i.e., the creation of alternative systems outside of established power ...
For Sarason, psychological sense of community is "the perception of similarity to others, an acknowledged interdependence with others, a willingness to maintain this interdependence by giving to or doing for others what one expects from them, and the feeling that one is part of a larger dependable and stable structure".
Mass mobilization (also known as social mobilization or popular mobilization) refers to mobilization of civilian population as part of contentious politics.Mass mobilization is defined as a process that engages and motivates a wide range of partners and allies at national and local levels to raise awareness of and demand for a particular development objective through face-to-face dialogue.