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Depending on local conventions, underscores (underlines) may be used on manuscripts (and historically on typescripts) to indicate the special typefaces to be used: [2] [3] single dashed underline for stet, 'let it stand', proof-reading mark cancelled. single straight underline for italic type; single wavy underline for bold type
Example of non-professional copy editing in progress [1]. Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy.
[1] Sometimes a slug also contains code information that tells editors specific information about the story — for example, the letters "AM" at the beginning of a slug on a wire story tell editors that the story is meant for morning papers, while the letters "CX" indicate that the story is a correction to an earlier story. [2] [3]
In newspapers and magazines, body copy (q.v.) is the main article or text that writers are responsible for, in contrast with display copy, accompanying material such as headlines and captions, which are usually written by copy editors or sub-editors.
[1] [2] In the past, proofreaders would place corrections or proofreading marks along the margins. [3] In modern publishing, material is generally provided in electronic form, traditional typesetting is no longer used and thus (in general) this kind of transcription no longer occurs. [a]
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The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.