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This line sparked a resurgence in 12-inch military action figures; a number of other companies began selling a wide range of military sets and vehicles, in most cases with more attention to detail than the Hasbro lineup, but not necessarily of a higher quality. In any event, this created a lot of competition for Hasbro's new G.I. Joe.
The following list (organized by faction) covers every known character in the G.I. Joe: A Real American Hero toy line to have received his/her own action figure.It includes the year the characters' version 1 action figure debuted, their code names and real names, function, and original rank/grade (if applicable).
The G.I. Joe: A Real American Hero toyline was introduced by Hasbro in 1982, and lasted to 1994, producing well over 250 vehicles (i.e. in-universe are meant to move under their own power), and playsets (i.e. toys representing static bases of operation such as fortresses, or equipment such as artillery pieces).
In 2000, a Navajo Code Talker was introduced, one of only two 12-inch (30 cm) G.I. Joe talking figures (until this time) since the 1970s.the other being the WW2 Military Police figure. In 2001, G.I. Joe honored the events of the 1941 attack on Pearl Harbor by releasing a line of Pearl Harbor figures. In 2003 Hasbro announced the release of the ...
"A Real American Hero" was created as a revival of the original 12 in (30 cm) G.I. Joe brand of the 1960s and 1970s. After the 12" figure had been absent from toy shelves for a few years, G.I. Joe was re-introduced in a 3 + 3 ⁄ 4 in (9.52 cm) action figure format following the success of the Star Wars and Micronauts 3 3 ⁄ 4 ″ scale toylines.
The Hassenfeld Brothers [2] (Hasbro) of Pawtucket, Rhode Island, began selling the first "action figure" targeted especially at boys in the early 1960s.The conventional marketing wisdom of the early 1960s was that boys would not play with dolls, thus the word 'Doll' was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable ...
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