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Publicis Sapient is a digital consulting company belonging to Publicis Groupe, with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990. [2] [3] In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 ...
The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP. The current president of the Los Angeles office is Courtney Nelson; the New York office is headed by Rob ...
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Publicis New York (formerly Publicis Kaplan Thaler) is an American advertising agency based in New York City. [3] It was founded in 1993 and has 2,000 employees with offices in New York, Seattle, Toronto, and Montreal. [4] Publicis acquired the Kaplan Thaler Group in 2012.
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GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.