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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2]Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
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Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
Sports drinks are included within the functional drinks market. Within the functional drinks category, sports and energy drinks account for the largest volume growth. [20] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009. [20]
An energy drink is a type of functional beverage containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation (marketed as "energy", but distinct from food energy).
A soft drink is a beverage that typically contains water (often carbonated water), a sweetener and a flavoring agent. The sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case of diet drinks) or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other ingredients.
The soft drink has been approved by the Japanese FOSHU as a functional beverage [1] and is meant to serve as an option for health-conscious consumers who have varying desires when it comes to beverages, such as sweetened/non-sweetened, more/less caffeinated, or in the case of Coca-Cola Fiber+, having more fiber. [2]
The first chocolate drink is believed to have been created by the Mayans around 2,500-3,000 years ago, and a cocoa drink was an essential part of Aztec culture by 1400 AD, by which they referred to as xocōlātl. [42] [43] The drink became popular in Europe after being introduced from Mexico in the New World and has undergone multiple changes ...