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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
Welcome to the frenzy of functional beverages – drinks designed to do more than just taste good or hydrate. ... He doesn't see demand for the drinks slowing down. Euromonitor, a market research ...
Sports drinks are included within the functional drinks market. Within the functional drinks category, sports and energy drinks account for the largest volume growth. [ 20 ] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009.
An energy drink is a type of functional ... Red Bull had the largest global market share among energy drinks, ... Kadyrov cited reports of one death and 530 hospital ...
As a result, we still keep up with our annual food trend reports (walk down memory lane for 2023 and 2024 here), but also like to forecast the food and drink trends seasonally—and maybe set a ...
The global booze-free drinks market could surpass $1.7 trillion by 2028. ... This booming market is a far cry from just a few short years ago, one industry expert told Yahoo Finance.
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
The functional food industry, consisting of food, beverage and supplement sectors, is one of the several areas of the food industry that is experiencing fast growth in recent years. [5] It is estimated that the global market of functional food industry will reach 176.7 billion in 2013 with a compound annual growth rate (CAGR) of 7.4%.