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Lemmings was a television commercial produced by the Chiat/Day advertising agency [1] that launched the "Macintosh Office" by Apple Computer in the United States, in January 1985, a year after the introduction of the Apple Macintosh in 1984. It was aired during the 1985 Super Bowl, a year after Apple's previous Super Bowl commercial, 1984.
From 1967 to today, take a look at what advertisers pay for just a 30-second commercial during the big game. The Cost of Super Bowl Commercials Over the Years Skip to main content
The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million ...
Super Bowl XXXIV (played in January 2000) featured 14 advertisements from 14 different dot-com companies, each of which paid an average of $2.2 million per spot. [1] [note 1] In addition, five companies that were founded before the dot-com bubble also ran tech-related ads, and 2 before game ads, for a total of 21 different dot-com ads.
In fact, many of the 30-second commercial spots in Super Bowl LVII cost $7 million, Front Office Sports reported. And despite the steep price, Fox sold every spot, per the report.
Over the past 20 years, the price of a Super Bowl ad has increased by over 300% or $5 million, even when adjusted for inflation, according to Statista. Even in the last decade alone, the cost of a ...
Happy 40th to one of the greatest ads, Super Bowl or otherwise, of all time. ... But Apple, the Super Bowl aside, was in need of a boost. ... After showing the ad, Jobs gave a “fiery” anti-IBM ...
Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear ...