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In their study, they created four sites (two rich and two lean) to describe two products (one simple, one complex). They found that most users, regardless of the complexity of the product, preferred the websites that provided richer media. [24] Rich media on websites also has the potential to stimulate action in the physical world.
As Matt Germonprez argues, media richness fails to realize that social and cognitive have influence. Nevertheless, channel expansion theory is socially constructed, greatly impacted by the effect of communication partner. It suggests that group member's media perceptions and use align with those of the rest of the group members.
Communication success will occur when rich media are used for nonroutine messages and when lean media are used for routine messages. And, in fact, the referenced article says as much--that ranking media choices doesn't imply a hierarchy of some being better than others (at least, not absolutely). 61.68.61.2 20:29, 20 May 2008 (UTC)
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Access journalism, or access reporting, refers to journalism (often in interview form) which prioritizes access—meaning media time with important, rich, famous, powerful, or otherwise influential people in politics, culture, sports, and other areas—over journalistic objectivity and/or integrity. [1] [page needed]
Rich Media PDF is a PDF file including interactive content that can be embedded or linked within the file. It can contain images, audio, video content, or buttons. It can contain images, audio, video content, or buttons.
Slow media is a movement focusing on the pace of media production and consumption in the digital age. It advocates for alternative ways of making and using media that are more intentional, more enjoyable, longer lasting, better researched/written/designed, more ethical, and of higher quality overall.
New computerized media, such as mobile telephones or instant messaging, allow mediated communication to transmit more oral and nonverbal symbols than the older generation of tools. [7] The type of mediated technology used can also influence its meaning. [7] This is most famously rendered in Marshall McLuhan's maxim "the medium is the message". [8]