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IKEA International Group: SVG development . The SVG code is . This text-logo was created with Sketch. Licensing. Public domain Public domain false false:
By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. [3] As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. [10] Augmented reality was introduced in the 2013 edition of the catalogue.
In 2018, the company's plush toy shark "Blåhaj" was widely used in an internet meme, [262] [263] [264] with social media users posting humorous photos of it in their homes. [265] IKEA has been referenced a number of times in novelty music. In 2003, American musician Jonathan Coulton released the song "IKEA" on the album Smoking Monkey.
The cost to IKEA of the incident was estimated to be between $6 and $7 million. [7] In 1999, IKEA replaced the lacquer coating on the white bookcase with melamine foil. [1] In 2009 Bloomberg instigated a "Billy bookcase index", as an alternative to the Big Mac index, to compare relative price levels in different countries around the world. [8] [9]
The IKEA store was renovated and expanded in 1998. The Incredible Universe store was closed in 1996 after the chain went under. In 1997, Here Comes The Place, "RexPlex", a large indoor theme park, skate park, and arena park. It also featured a soccer field in the parking lot. It closed in 2004 and the soccer field has since been paved over.
Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
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