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Dex One Corporation was an American marketing company providing online, mobile and print search marketing via their DexKnows.com website, print yellow pages directories and pay-per-click ad networks in the U.S. In April 2013 Dex One merged with SuperMedia, and the combined company (after further acquisitions) now does business as Thryv Inc.
This made "yellow pages" one of the most searched-for things on the Internet in 2011. The Yellow Pages Association said in February 2011 that 75 percent of adults in the United States still used print yellow pages and that for every $1 in investment, businesses returned $15. [15] IYP offers listings differently from standard search engines.
After completion of the formation of Dex Media, Dex signed a 50-year agreement with Qwest to be the official directory provider to Qwest local telephone customers. The sale of QwestDex marked the first time a Baby Bell sold its telephone directory operations. In July 2004, Dex Media went public and began trading on the NYSE under the ticker "DEX".
Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
The company was created through a 2017 merger of Dex Media, a yellow pages publisher that restructured its debt in 2016 and YP Holdings, a yellow-pages publisher. [3 ...
SBC SMART Yellow Pages logo, 2002-2004. In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory.
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