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The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media company with interests primarily in commercial broadcasting, publishing, and television production.
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CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount Global and is one of the company's three flagship subsidiaries, along with namesake Paramount Pictures and MTV.
The Westinghouse Licensing Corporation (now named Wilmerding Licensing Corporation [1]) was a Delaware General Corporation Law organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed original Westinghouse) in managing the intellectual property assets relating to the Westinghouse trademarks produced from 1886 until 1996.
On December 31, 2005, American mass media company Viacom split into two companies: the second CBS Corporation, its successor (the first being a short lived rename of Westinghouse Electric) which held the namesake flagship channel CBS, CBS News, CBS Sports, Showtime Networks, UPN (merged with The WB to form the CW, co-owned by Time Warner), Smithsonian Channel, Channel 10, PopTV, Simon and ...
The alliance started a domino effect of similar deals between the other networks and their affiliates, mainly to shore up existing affiliate bases and, in the case of CBS, to recoup lost affiliates; CBS signed a critical pact with Westinghouse Broadcasting that resulted in Westinghouse's parent company purchasing CBS outright.
[27] [28] Following the completion of the CBS takeover, the former Westinghouse Broadcasting operations took on the CBS name and identity, though the Group W name survived until the end of the 1990s as a holding company within the merged entity's structure. In 1997, Westinghouse changed its name to CBS Corporation.
The Westinghouse Electric and Manufacturing Company entered broadcasting with the November 2, 1920, sign-on of KDKA radio in Pittsburgh. [5] The oldest surviving licensed commercial radio station in the United States, KDKA was an outgrowth of experimental station 8XK, a 75-watt station that was located in the Pittsburgh suburb of Wilkinsburg, and founded in 1916 by Westinghouse assistant chief ...