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  2. How to Use Facebook to Build a Small Business Into a ... - AOL

    www.aol.com/finance/facebook-build-small...

    In this edition of "Ask the Board," we asked Karen Frederick, Founder of Kole Jax Designs, to share how she harnessed Facebook to launch a successful e-commerce jewelry business.

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Influencers may help brands obtain more consumers by promoting their products in an honest and genuine way using personal sales methods, which is why brands think ...

  4. Social media use by businesses - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_by_businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

  5. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object ads, and external website (standard) ads. To advertise on Twitter, there are promoted tweets, trends, and promoted accounts that show up on users' news feeds. There are branded channels, promoted videos, and video advertising for ...

  6. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    Additionally, you can buy artificial Likes, Followers, and Clicks on your pages and posts with the use of third parties. As a participatory media culture, social media platforms or social networking sites are forms of mass communication that, through media technologies, allow large amounts of product and distribution of content to reach the ...

  7. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as Youtube and social networking sites such as Facebook, Instagram, Tiktok and X(Twitter).

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