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An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees and in sales to attract and retain customers.
The purpose of the sales force compensation metric is to determine the mix of salary, bonus, and commission that will maximize sales generated by the sales force. When designing a compensation plan for a sales force, managers face four key considerations: level of pay, mix between salary and incentive, measures of performance, and performance-payout relationships.
A commission structure can apply to employees or independent contractors. Industries where commissions are common include car sales, property sales, insurance booking, and most sales jobs. In the United States, a real estate broker who successfully sells a property might collect a commission of 6% of the sale price. [7]
The Scanlon plan is a gainsharing program which combines leadership, total workforce education, and widespread employee participation with a reward system linked to organization performance. It has been used by a variety of public and private companies with varying amounts of success.
Common forms of variable pay include performance bonuses, sales commissions, profit sharing, stock options, and incentive programs. It aims to align employee actions with organizational goals, enhance performance, and attract or retain talent by offering the chance for additional earnings based on results. [6]
Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions . Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational ...
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