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After leaving the wholesale business, they opened Service Merchandise, Inc., the first of what evolved into a chain of catalog showrooms. It opened in 1960 at 309 Broadway in downtown Nashville, Tennessee. [1] Older logo mainly used in the 1970s–1985. During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer.
The Next Whole Earth Catalog (ISBN 0-394-70776-1) in 1980 was well received, and an updated second edition followed in 1981. The 1980s also saw two editions of the Whole Earth Software Catalog, a compendium for which Doubleday had bid $1.4 million for the trade paperback rights. [7]
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Luria's – originally L. Luria & Son, was a chain of catalog showroom stores in Florida, from 1961 to 1997. Service Merchandise – closed all its retail stores by early 2002; the name was resurrected in 2004 for an online retail operation [41] [42] Witmark – operated in southwestern Michigan; founded 1969, liquidated 1997 [43] [44]
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Consumers Distributing aimed to reduce costs for customers by stocking merchandise in a warehouse-type stocking system instead of displaying them in a costly showroom. Customers made their selections from a catalogue, filled out a form listing the items they wanted, then waited for stock staff to retrieve the items from the warehouse.
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