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Zara was established by Amancio Ortega Gaona in 1975. Their first shop was in central A Coruña, in Galicia, Spain, where the company is still based.They initially called it 'Zorba' after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'.
For a brief period of time in 2015, he was the richest man in the world, surpassing Bill Gates when his net worth peaked to $80 billion as Zara's parent company, Inditex's, stock peaked. [ 3 ] He is the head of the Ortega family , and the second wealthiest retailer in the world.
Zara, as well as its home decor arm Zara Home, were the main contributors to Inditex’s strong performance. The company opened stores across 41 different markets last year, and now has close to ...
For example, up to 85% of Zara's merchandise can be changed in the middle of the season: [21] A fast fashion system like Zara's can quickly update designs, resulting in short product cycles where a garment does not sit on the stores' shelf for long periods, giving the store a sense of exclusivity and raising the attractiveness of an item. [21]
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But Zara is growing twice as fast as H&M due to their focus on value rather than price. [22] Fast fashion, the term, was coined by the New York Times in the 90's due to Zara's ability to produce a garment from start to finish in less than 20 days. [23] Inditex is a large brand with a new worth of $17.2 billion. [24]