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The first officially licensed tequila manufacturer was Jose Antonio Cuervo of Jalisco, Mexico, in 1758, after he was given the rights by King Ferdinand VI of Spain to cultivate a portion of land. Shortly thereafter, the production of tequila was banned, until 1795, when King Carlos IV lifted the ban. 1800 is widely known as the year in which ...
Don Cenobio Sauza, founder of Sauza Tequila and Municipal President of the Village of Tequila from 1884 to 1885, was the first to export tequila to the United States. [4] Don Cenobio's grandson Don Francisco Javier gained international attention for insisting that "there cannot be tequila where there are no agaves!" His efforts led to the ...
The former employee of Cuervo had successfully founded Sauza Tequila – becoming one of Cuervo's great rivals. [7] In 1873 Sauza was the first to export tequila to the United States when he crossed through the border at El Paso del Norte (Northern Pass) carrying three casks
The tequilas Sauza innovated – Sauza, Hornitos, Tres Generaciones – are still in production. Today Sauza owns about 300 agave plantations and is the second largest tequila manufacturer in the world. [4] Francisco Javier Sauza died the evening of May 20, 1990 in Guadalajara. [5]
Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico and owned by Suntory Global Spirits, a subsidiary of Suntory Holdings of Osaka, Japan. The company was founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery. Sauza Tequila Import Company is Their products ...
The original Patrón Tequila was produced by Casa 7 Leguas, one of the oldest Mexican distilleries. [2] St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery. [3] In 2000, Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO.
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Cuervo was the first distiller to bottle tequila, at a time when other distillers were still using barrels. [10] Tequila was known as "mezcal de tequila" until 1893, when tequila makers and the Mexican government dropped "mezcal" from the name. [8] Cuervo's first bottled tequila was sold in 1906. [10]
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