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Sociology quickly evolved as an academic response to the perceived challenges of modernity, such as industrialization, urbanization, secularization, and the process of rationalization. [42] The field predominated in continental Europe, with British anthropology and statistics generally following on a separate trajectory.
The social norm of reciprocity is the expectation that people will respond to each other in similar ways—responding to gifts and kindnesses from others with similar benevolence of their own, and responding to harmful, hurtful acts from others with either indifference or some form of retaliation.
In micro-sociology, interactionism is a theoretical perspective that sees social behavior as an interactive product of the individual and the situation. [1] In other words, it derives social processes (such as conflict, cooperation, identity formation) from social interaction, [2] whereby subjectively held meanings are integral to explaining or understanding social behavior.
Measuring accessibility in terms of response latency of respondent answers, where more accessible information results in faster response times, Nelson, Clawson, and Oxley demonstrated that accessibility accounted for only a minor proportion of the variance in framing effects while applicability accounted for the major proportion of variance. [18]
Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". [2]
Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits.
Social skills are the tools that enable people to communicate, learn, ask for help, get needs met in appropriate ways, get along with others, make friends, develop healthy relationships, protect themselves, and in general, be able to interact with the society harmoniously. [1]
Role theory is a concept in sociology and in social psychology that considers most of everyday activity to be the acting-out of socially defined categories (e.g., mother, manager, teacher). Each role is a set of rights, duties, expectations, norms, and behaviors that a person has to face and fulfill. [ 1 ]