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  2. Category:Mass media theorists - Wikipedia

    en.wikipedia.org/wiki/Category:Mass_media_theorists

    Pages in category "Mass media theorists" The following 192 pages are in this category, out of 192 total. This list may not reflect recent changes. A. Tariq Ali;

  3. Audience theory - Wikipedia

    en.wikipedia.org/wiki/Audience_theory

    Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.

  4. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.

  5. Category:Mass media theories - Wikipedia

    en.wikipedia.org/wiki/Category:Mass_media_theories

    Pages in category "Mass media theories" The following 25 pages are in this category, out of 25 total. This list may not reflect recent changes. A. Active audience theory;

  6. Media studies - Wikipedia

    en.wikipedia.org/wiki/Media_studies

    However, the focus of such programs sometimes excludes certain media—film, book publishing, video games, etc. [36] The title “media studies” may be used to designate film studies and rhetorical or critical theory, or it may appear in combinations like “media studies and communication” to join two fields or emphasize a different focus.

  7. Hierarchy of Influences - Wikipedia

    en.wikipedia.org/wiki/Hierarchy_of_Influences

    The macro social systems level is the outer-most ring of the model that represent the influences from social systems as a whole. This level focus on how ideological forces shape and influence media content. For this reason, it is often employed in cross-national comparative media studies. [2]

  8. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    Not all media effects are instantaneous or short-term. Gerbner (1969) created cultivation theory arguing that the media cultivates a "collective consciousness about elements of existence." [52] If audiences are exposed to repetitive themes and storylines, over time, they may expect these themes and storylines to be mirrored in real life. [7]

  9. Media system dependency theory - Wikipedia

    en.wikipedia.org/wiki/Media_system_dependency_theory

    The consequences of all of these interdependencies, again, are alterations in media products that audiences consume. In this way, the system-level interdependencies control media products, the range of possible social uses for media, the extent to which audiences depend on the media to fulfill needs, and ultimately media effects on audiences.