Search results
Results from the WOW.Com Content Network
Pages in category "Mass media theorists" The following 192 pages are in this category, out of 192 total. This list may not reflect recent changes. A. Tariq Ali;
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.
Pages in category "Mass media theories" The following 25 pages are in this category, out of 25 total. This list may not reflect recent changes. A. Active audience theory;
However, the focus of such programs sometimes excludes certain media—film, book publishing, video games, etc. [36] The title “media studies” may be used to designate film studies and rhetorical or critical theory, or it may appear in combinations like “media studies and communication” to join two fields or emphasize a different focus.
The macro social systems level is the outer-most ring of the model that represent the influences from social systems as a whole. This level focus on how ideological forces shape and influence media content. For this reason, it is often employed in cross-national comparative media studies. [2]
Not all media effects are instantaneous or short-term. Gerbner (1969) created cultivation theory arguing that the media cultivates a "collective consciousness about elements of existence." [52] If audiences are exposed to repetitive themes and storylines, over time, they may expect these themes and storylines to be mirrored in real life. [7]
The consequences of all of these interdependencies, again, are alterations in media products that audiences consume. In this way, the system-level interdependencies control media products, the range of possible social uses for media, the extent to which audiences depend on the media to fulfill needs, and ultimately media effects on audiences.