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As the first Gatorade commercial to feature Jordan, the concept for Be Like Mike originated from advertisement executive Bernie Pitzel. Pitzel was inspired by the song "I Wanna Be Like You" from the Disney film The Jungle Book, but failed to secure the rights to use it. Instead, he wrote lyrics and hired Ira Antelis and Steve Shafer to compose ...
Gatorade revives the classic ‘Is It In You?’ ad campaign with Caitlin Clark, Michael Jordan, Josh Allen, Jayson Tatum, A’ja Wilson and Sydney McLaughlin-Levrone.
Rigsby spoke with Yahoo Life as part of his work promoting Gatorade's newest drink, Gatorade Fit, a line of hydrating beverages that contain no sugar, artificial sweeteners, flavors or colors and ...
In 2006, the song appeared in Nike commercial starring Vince Carter. [35] [36] In 2011, the song was used as advertisement for ESPN's documentary The Fab 5 about the 1991 Michigan Wolverines men's basketball team "The Fab 5". [37] In March 2014, the song played in the Gatorade Fierce commercial with NBA Star Paul George from Indiana Pacers. [38 ...
In 2016, the song was used in a Gatorade commercial starring Serena Williams. [45] The song is also featured in the game NBA 2K14 as part of the soundtrack chosen by LeBron James . [ 46 ] In 2019, the song was featured in a Peloton TV commercial, entitled; Our Kind of Joy.
Gatorade says it's trying to explain the changes to consumers. "As with any new product launch, a key focus of our marketing efforts has been to educate athletes," a spokeswoman wrote in an email.
The song is a duet, with one male singer and one female singer attempting to outdo each other in increasingly complex tasks. In the musical, the song sets the scene for the climactic sharpshooting contest between Annie Oakley and Frank Butler. [2] Its most memorable lines are, "Anything you can do, I can do better; I can do anything better than ...
Professional boxer Ryan Garcia, of Victorville, and six-time NBA All-Star Damian Lillard are featured in Gatorade's latest commercial.