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Accordingly, medium theory is distinct from the more generic 'media theory', the majority of which place its emphasis on the content of communication (e.g., sex and violence) rather than the medium. [3]: 305 Joshua Meyrowitz originated the term in his 1985 book, No Sense of Place. Meyrowitz used the term to refer to the body of literature that ...
Mediumship is the practice of purportedly mediating communication between familiar spirits or spirits of the dead and living human beings. Practitioners are known as "mediums" or "spirit mediums". Practitioners are known as "mediums" or "spirit mediums".
The Media Equation is a general communication theory that claims people tend to assign human characteristics to computers and other media, and treat them as if they were real social actors. [1] The effects of this phenomenon on people experiencing these media are often profound, leading them to behave and to respond to these experiences in ...
A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.
The concept of media logic is criticized with the argument that there is not one media logic but many media logics, depending on the context. [29] Andreas Hepp, a leading theorist of the constructivist school of mediatization theory, describes the role of the mass media not as a driving force but as a molding force. This force is not a direct ...
John Fiske (September 12, 1939 – July 12, 2021) [1] was a media scholar and cultural theorist who taught around the world. His primary areas of intellectual interest included cultural studies, critical analysis of popular culture, media semiotics, and television studies.
Scientific investigations on mediumship and other "spiritual phenomena" advocated by Spiritism have taken place even within the academic setting. Although many scientists have claimed to have provided evidence for the existence of such phenomena in their research through the scientific method , the existence of spirits is neither established ...
His research interests include pop culture topics such as television history and criticism, media and cultural history, genre theory, narratology, animation and children's media, cultural historiography, and new media studies and technological convergence. He is currently writing a book on contemporary American television narrative.