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A 1930s label for McEwan's IPA. India pale ale was well known as early as 1815, [24] but gained popularity in the British domestic market sometime before then. [24] [25] By World War I, IPA in Britain had diverged into two styles, the premium bottled IPAs of around 1.065 specific gravity and cask-conditioned draught IPAs which were among the weakest beers on the bar.
Worthington officially renamed their India Pale Ale White Shield from 1950. 92,000 barrels of White Shield were brewed in 1952–53. [ 13 ] Bass announced that White Shield would be discontinued in 1961: it was unpopular with many publicans as it had to be stored at a certain temperature and could not be served chilled.
Demand for the export style of pale ale, which had become known as "India pale ale" (IPA), developed in England around 1840. IPA became a popular product in England. [18] Some brewers dropped the term "India" in the late 19th century, but records indicated that these "pale ales" retained the features of earlier IPA. [19]
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European-style beer was introduced in India by the British. By 1716, pale ale and Burton ale were being imported to India from England. [4] To protect the beer from spoiling during the long journey, it had to have high alcohol content and hops were added to it. This led to the invention of India pale ale in about 1787 by Bow Brewery. [13] [14]
Lion was originally an India Pale Ale (IPA) but the beer style was changed in the 1960s to a lager. [4] Lion remained the number one beer in India for over a century from the 1840s until the 1960s. After this, another Mohan Meakin brand, Golden Eagle, took the number one place until the 1980s, when Kingfisher became number one. [ 4 ]
Growth continued throughout the Great War, and in 1920 the firm installed its first bottling plant for new fashioned chilled and carbonated beers in the Holyrood Brewery. Scotch Ale, Nos.1, 2 and 3 (resembling English Burton ales) began to rival India Pale Ale in popularity. Alfred Leete’s ‘Father William’ trade mark appeared for the ...
The "October" keeping ales are thought to have formed the basis for India pale ales shipped by the British East India Company. [ citation needed ] Another historic version was so-called "majority ale", a strong ale brewed on or around the birth of a child, and intended to be drunk on the child's twenty-first birthday.