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In certain cases, YouTube will pay creators a percentage of the advertising revenue for advertisements that are placed within and before or after videos. The approximate share of advertising revenue paid to the creators of monetized videos is reported to be 55%; in 2013, the average creator's income was estimated to be $7.60 per thousand views. [2]
It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube incorporated Google's AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. [12]
Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Cost-per-click ($) = Advertising cost ($) / Ads clicked (#) There are two primary models for determining pay-per-click: flat-rate and bid-based.
And would it be worth more if Google spun it out?
YouTube Is Worth $140 Billion and Alphabet Should Spin It Off, Analyst Writes. March 7, 2019 at 5:00 PM ...
Oct. 9 Update: Google is giving away 6 months of YouTube Premium with purchase of its Google Home Hub. YouTube Premium (formerly called YouTube Red), the $11.99 per month subscription that gives ...
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
On Thursday, YouTube announced that it's upping the price of its streaming service's base plan by $10 — citing “the rising cost of content" and other investments.
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