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Fact: You can never have too many bras. Having a wide selection not only comes in handy when you feel like skipping laundry day (no judgment!) but different tops require different styles. (We're lo
Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. In a post-lockdown world, going back to the rigid structure of wired bras (not to ...
Shop the 11 best strapless bras for small chests from Pepper, Skims, Lulalu, ThirdLove, Chantelle, and more. They're slip-free, supportive, and so comfortable.
The $3 million 2009 Harlequin Fantasy Bra and the $2 million 2010 Bombshell Fantasy Bra were designed by Damiani. [164] Listed below are the prices per set (including accessories) for the 2007 and 2013 editions, the 2013 bra alone is worth $10,000,000. [165] The 2012 Floral Fantasy Bra was accompanied by a $500,000 perfume bottle.
Bras are not universally worn around the world; in some developing countries bras may cost up to 10–30 hours of a woman's wages, making them unaffordable to most of the population. [146] [147] [148] As of 2011, women in Fiji needed to pay up to a week's wages for a new bra. [149] Bras are highly prized at second-hand markets in West Africa.
In 2013, the Playtex intimate apparel brand launched a $10 million integrated marketing campaign called "Be Uniquely You". This 360 rebranding included new bra styles and packaging and a strong presence in social media and national TV ads. The new campaign was created by KraftWorks NYC. [49] [50]
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