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Social media has a profound effect on elections. [77] Oftentimes, social media compounds with the mass media networks such as cable television. For many individuals, cable television serves as the basis and first contact for where many get their information and sources.
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
This approach can affect political participation and election outcomes by shaping opinions and encouraging political involvement. [3] Additionally, social media usage in political campaigns has become increasingly significant due to its communal and interactive nature, as users engage in discussions, share endorsements, and participate in ...
Street, Paul, and Anthony R. Dimaggio, eds. Crashing the tea party: Mass media and the campaign to remake American politics ( Routledge, 2015). Stromer-Galley, Jennifer. Presidential Campaigning in the Internet Age (2014) excerpt; West, D. M. Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012 (2013).
Social media make it easier for the public to make an impact and participate in politics. A study that showed the connection between Facebook messages among friends and how these messages have influenced political expression, voting, and information seeking in the 2012 United States presidential election. [ 15 ]
Frank Speiser, the co-founder of SocialFlow, stated, "This is the first true social media election." He added that, before the 2016 presidential primaries, social media was an "auxiliary method of communication. But now [candidates] can put messages out there and get folks on social media to act on your behalf by just sharing it around.
According to the Surgeon General's 2023 advisory on social media use in youth, negative mental health outcomes are particularly elevated for those who spend more than three hours per day on social ...
Barack Obama won the 2008 United States presidential election on November 4, 2008. During his campaign, he became the first presidential candidate of a major party to utilize social networking sites (such as podcasting, Twitter, Myspace, Facebook, and YouTube) to expand and engage his audience of supporters and donors. [1]