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2. Light skin in Japanese culture - Wikipedia

   en.wikipedia.org/wiki/Light_skin_in_Japanese_culture

   The South Korean girl group Girls' Generation collaborated with Dior in 2011 to promote their skin lightening cream, targeted consumers influenced by the Korean Wave and potentially increasing their presence in the East Asian cosmetics markets. [4] Bihaku products are highly popular among mature women.

3. Skin whitening - Wikipedia

   en.wikipedia.org/wiki/Skin_whitening

   Skin whitening, also known as skin lightening and skin bleaching, is the practice of using chemical substances in an attempt to lighten the skin or provide an even skin color by reducing the melanin concentration in the skin. Several chemicals have been shown to be effective in skin whitening, while some have proven to be toxic or have ...

4. Glow & Lovely - Wikipedia

   en.wikipedia.org/wiki/Glow_&_Lovely

   Glow & Lovely (formerly Fair & Lovely) is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan, Mauritius and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in ...

5. Johnson & Johnson drops skin whitening creams - AOL

   www.aol.com/lifestyle/2020-06-19-johnson-and...

   LONDON (Reuters) - Johnson & Johnson <JNJ.N> has decided to stop selling skin-whitening creams popular in Asia and the Middle East, it said on Friday, after such products have come under renewed ...

6. Uguisu no fun - Wikipedia

   en.wikipedia.org/wiki/Uguisu_no_fun

   Geisha and kabuki actors used white makeup known as oshiroi that contained zinc and lead, which likely caused many issues such as skin diseases. [1] [6] Uguisu no fun was used to thoroughly remove this makeup and to whiten the skin. [1] [4] Buddhist monks also used the droppings to polish and clean their bald scalps. [1] [3]

7. Cosmetics in Korea - Wikipedia

   en.wikipedia.org/wiki/Cosmetics_in_Korea

   [4] [5] A big focus of Korean skincare is skin lightening, [6] which is why many Korean cosmetic products have brightening properties. Skin brightening is not the same as skin bleaching, also known as skin whitening, which is a reduction of melanin in the skin. Instead, skin lightening is focused on treating hyperpigmentation.