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  2. Surge (drink) - Wikipedia

    en.wikipedia.org/wiki/Surge_(drink)

    Surge (sometimes styled as SURGE) is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew.Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi.

  3. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    Ernest Dichter (1907-1991) - market researcher, consumer behaviourist, pioneer of motivational research methods; Andrew S. C. Ehrenberg (1926-2010) - made contributions to the methodology of data collection, analysis and presentation, and an understanding buyer behaviour and how advertising works

  4. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    LeBron James’ contracts with Nike, Beats by Dre, Coca-Cola, Kia, McDonald's, and Samsung accrue the NBA player more than $40 million per year. [39] Peyton Manning meanwhile holds sponsorship agreements with companies including Buick , DirecTV , Gatorade , Nationwide and Papa John's worth in sum approximately $12 million per year.

  5. The Biggest Risks Facing Coca-Cola

    www.aol.com/.../the-biggest-risks-facing-coca-cola

    Coca-Cola (NYS: KO) is seemingly on top of the world. Its brand power is indisputable, and its global presence is massive. But increasingly fierce competition pops up and threatens the cola titan.

  6. Warren Buffett: Changing consumer habits are hitting Coca ...

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  7. Coca-Cola CEO points to 'cost-conscious' consumer despite ...

    www.aol.com/finance/coca-cola-ceo-points-cost...

    Coca-Cola has been able to raise the prices of its drinks amid higher inflation. The company reported a 10% increase in price/mix, a metric that incorporates price, product, and package size.

  8. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  9. 5 Reasons to Buy Coca-Cola Stock Like There's No Tomorrow

    www.aol.com/5-reasons-buy-coca-cola-130000935.html

    Coca-Cola is making money as long as people are out and living their lives. 2. It has endless incremental growth in a global market. Coca-Cola is not a high-growth business at its size, but the ...