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"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
The sales and exposure that Bo’s campaign generated helped Nike seize control of the cross-trainer market and wrest the industry’s No. 1 slot back from Reebok.
In 1989 and 1990, Jackson's name became known beyond just sports through the "Bo Knows" advertising campaign, a series of advertisements by Nike, starring Jackson alongside musician Bo Diddley, promoting a cross-training athletic shoe named for Jackson. [1] A 1991 hip injury ended his football career, and his baseball career ended in 1994.
The Nike Air Force 1 was designed by Bruce Kilgore in 1982. [5] The name is a reference to Air Force One, the plane that carries the President of the United States. Nike Air Force 1s were ubiquitous in Harlem, New York, giving rise to the nickname "Uptowns". [6] The Air Force 1 began production in 1982 but was discontinued in 1984. [7]
You could be Travis Kelce, Kansas City Chiefs tight end, who blew a huge amount of money after signing a major contract. “I should’ve been on the [ESPN documentary] ’30 for 30: Broke’ the ...
With 1:13 remaining, Auburn faced a third-and-1, and so the call went out: Bo Over The Top, one more time. Again, Jackson took the handoff. Again, he stopped and planted his feet.
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