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Lilliput Kidswear is an Indian clothing brand that makes clothes specifically for children and is headquartered in New Delhi, India. [1] [2] History
[1] Monte Carlo Fashions limited is selling its apparel products under the brand name of Monte Carlo [2] [3] [4] which was established in 1984 [5] [6] by Oswal Woollen Mills Limited [5] and is owned by parent company Nahar Group [7] based in Ludhiana, Punjab. Jawahar Lal Oswal Jain is the chairman and managing director of the company.
[5] The company supports the Make in India.. For the Adopt A Tree campaign, every garment at Cottonworld comes with a tag that is embedded with seeds. [6]Cottonworld works with El Rhino, a foundation dedicated to using elephant and rhino poop to produce handmade paper, used for eco-friendly tags on garments.
The company sells national and international brands, which make up 75% of their stock, along with its in-house brand labels that bring in about 30% of the revenues and account for the remaining 25% of in-store stock. [10] Lifestyle's private labels include brands like Melange, which is a ₹150 crore brand with eight stores in India. [11]
Gini & Jony is an Indian kid's fashion brand, [3] promoted by the Lakhani brothers, since 1980. [4] The brand sells apparel through a mix of company-owned and franchisee outlets, and is currently present in 106 cities with 200 exclusive brand outlets and other large format multi-brand stores, like Shoppers Stop, Lifestyle Stores, Pantaloons etc.
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Junior's Fashion Week (JFW) was established in 2017 [11] with the aim of providing a unique platform for children to showcase their creativity and style. The idea originated from observing a young child who displayed meticulous attention to detail while choosing the perfect upholstery for his room, which inspired the creation of an event dedicated to kids' fashion.
Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.. They then use brand communication tools to convey these benefits to their end consumer hence enabling then to make conscious decisions while being associated with or buying from that brand.There are several techniques to communicate this.