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Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
The ads would consist of the men bringing up a certain topic or situation, sometimes simple beer-related topics, such as whether anything other than beer can be stored in the garage fridge, or if one can take leftover beers that he brought to a party back home; other topics would be slightly more serious, such as how long one can wait before ...
At the end of the advertisement, the Most Interesting Man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, "I don't always drink beer. But when I do, I prefer Dos Equis." Each commercial ends with him stating the signature sign-off: "Stay thirsty, my friends." [10]
Two 60-second ads, called "Journey" and "Lucky Chair," both set in New Orleans; two 30-second ads, "Coronation" (the Black Crown official debut into the world), and "Celebration"; and one 30 ...
The beer brewing industry itself spent more than $770 million on television ads and $15 million on radio ads in 2000 (Center for Science in the Public Interest, 2002). Research clearly indicates that, in addition to parents and peers, alcohol advertising and marketing significantly affect youth decisions to drink.
Richard Overton never sought to become one of the many poster children for tort reform, but he felt he had little choice but to start his Quixotic fight against beer giants Anheuser-Busch and Coors.
Vud sticks his tongue to the back of a passing beer truck in a manner similar to the Budweiser commercial. Vud then flies through the air attached to the truck but the frog's "Yee-Haw" startles the driver, who then brakes suddenly. This causes the frog to fatally collide with the truck's back door. [citation needed]
Iconic Rainier beer television commercials from the 1970’s and 1980’s lie on shelves in filmmaker and director, Isaac Olsen’s, studio in Tacoma, Wash. on Sept. 20, 2022.