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Yogi Tea was established in 1984 by Yogi Bhajan, a Kundalini yoga instructor and purported sexual assailant [1] whose students named the tea brand. [2] [3] Bhajan formulated the tea blend's original recipe which is based on Ayurvedic medicine. It consists of cinnamon, cardamom, ginger, cloves and black pepper. [4] [5]
The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate). Tetley leads the market with 27% share ...
Honest Tea (U.S.) was a bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff , and ultimately sold to become a wholly-owned subsidiary of The Coca-Cola Company .
Additional blends were created and the company Celestial was officially formed in 1972, becoming the first American tea company to offer herbal tea blends. Celestial Seasonings also created and sponsored the Red Zinger Bicycle Classic race in Colorado during the 1970s. [4] In 1972, it introduced Sleepytime, its bestselling tea. [5]
The company formerly sourced and sold coffee, tea, rice, olive oil and hearts of palm as part of their original push to spread fair trade products. The company has since changed to focus their products around chocolate and quinoa because of the better opportunities for a growing company to focus on one main supply versus a line of different goods.
The company also has a line of flavored teas called Teas' Tea. [4] Ito En’s origins lie in a company called Japan Family Service Co., Ltd. The corporate logo that was designed for this company’s founding employed a four-leaf clover motif, expressing the hope of ensuring the happiness of its employees and their families.
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