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Jovani Fashion was founded in 1983 by Jacob Maslavi and his sons, Abraham and Saul Maslavi. [1] The company initially started as a 10-person operation, designing and manufacturing 15 styles of dresses for specialty boutiques.
The company started as a ten-person operation, designing and manufacturing fifteen styles of dresses for specialty boutiques. Jovani Fashion began primarily as an evening wear company but explored other markets in 1990, such as the growing prom and cocktail trends. By 1992, Jovani’s popularity had increased and business was booming.
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Related: Luann de Lesseps Takes PEOPLE Inside the Jovani Showroom as She Picks Dresses for Her Cabaret Tour (Exclusive) An exclusive source told PEOPLE in July that the series would begin filming ...
The two dresses Swift used for the ending scene were procured from Jovani Fashion. [115] Swift portrays both the protagonist and the antagonist (seen here, a brunette cheerleader), and Lucas Till portrays the love interest in the music video. The video starts with Till's character arguing with his girlfriend during a telephone call.
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