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Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Print on demand with digital technology is a way to print items for a fixed cost per copy, regardless of the size of the order. While the unit price of each physical copy is greater than with offset printing, the average cost is lower for very small print jobs, because setup costs are much greater for offset printing.
Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. [2]
They are generally slow devices ranging from 6 to around 25 pages per minute (ppm), and the cost per page is relatively high. However, this is offset by the on-demand convenience. Some printers can print documents stored on memory cards or from digital cameras and scanners.
Laser printer speed can vary widely, and depends on many factors, including the graphic intensity of the job being processed. The fastest models can print over 200 monochrome pages per minute (12,000 pages per hour). The fastest color laser printers can print over 100 pages per minute (6000 pages per hour).
Average price per unit and prices per statistical unit are needed by marketers who sell the same product in different packages, sizes, forms, or configurations at a variety of different prices. As in analyses of different channels, these product and price variations must be reflected accurately in overall average prices.
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