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Hungry Jack's Pty Ltd. is an Australian fast food franchise of the Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia (with licensing from Restaurant Brands International), a privately held company owned by Jack Cowin.
Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products, and slightly changing the name to a possessive form by adding an apostrophe 's' thus forming the new name Hungry Jack's. Accordingly, the first Australian franchise of the Burger King Corporation, established in Perth in 1971, was branded as Hungry Jack ...
Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe "s" forming the new name Hungry Jack's. [104] [111] After the expiration of the trademark in the late 1990s, Burger King unsuccessfully tried to introduce the brand to the continent.
Hungry Jack's won the case, [164] [165] [166] and Burger King eventually left the country. [167] Hungry Jack's took ownership of the former Burger King locations and subsequently renamed the remaining Burger King locations as Hungry Jack's. [161] [168] As of June 2019, Burger King had 83 stores operating in New Zealand. [169]
The Whopper is the signature hamburger brand of international fast food restaurant chain Burger King, its Australian franchise Hungry Jack's, and BK Whopper Bar kiosks. . Introduced in 1957 in response to the large burger size of a local restaurant in Gainesville, Florida, it became central to Burger King's advertising, including the chain's tagline "the Home of the W
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