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A promotional single (digital single in South Korea) is a single that is made available to radio stations, nightclubs, music publications, and other media outlets by a record label to promote a commercial single or album. A song may be released as a promotional single even if no commercial version of the single is available to buy.
A song plugger or song demonstrator is an individual who promotes music to musicians, record labels, and customers. Song pluggers work for a music publishing company or operate independently. The function of the role has evolved as advances in music technology changed the music industry over the course of the 20th and 21st centuries.
Audiomack (often stylized as audiomack) is a music streaming and audio discovery platform that allows artists to upload music and fans to stream and download songs. It is especially popular among emerging artists, offering a space to share their music .
Facebook, Snapchat, Instagram, Twitter, Pinterest, Tumblr, as well as alternate audio and media sites like SoundCloud and Mixcloud allow users to interact and promote music online with little to no cost. You can purchase and buy ad space on social media platforms.
SoundCloud first entered the music streaming industry as a new way for artists to share and promote their music. As an online platform, artists can release music without a record label or distributor. [75] SoundCloud users are both listeners and artists, using the platform together, creating a community focused space. [76]
Spotify Wrapped is a marketing campaign intended to promote Spotify. In addition to promoting the music streaming service by encouraging users to share about it on social media, the campaign has developed into a unique feature that is different from the offerings of rivals including Apple Music.
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