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Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
There, he presented her with chocolate swooshes, a diamond ring made of gold and engraved with the Swoosh, and an envelope filled with 500 shares of Nike stock, then worth about seventeen cents per share or $85, [8] worth in 2023—after stock splits bringing the total to 32,000 shares—about $3 million. [10]
From the original Nike Swoosh debut in 1971 to the modern-day READYMADE x Nike Blazer logo, here’s the evolution and history of the Nike Swoosh design.
1962 Phil Knight visits Onitsuka Tiger in Kobe, Japan, and pitches the idea of selling their shoes in the U.S. When asked the name of his company, Knight comes up with one on the spot: Blue Ribbon ...
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For the first time in the company's history, international sales exceed USA sales. Nike is again (also in 1994) named "Advertiser of the Year" by the Cannes Advertising Festival. Nike signs NBA player LeBron James with an unprecedented $87 million endorsement contract. Nike launches a partnership with football player Cristiano Ronaldo. 2004
The Nike swoosh logo at the Mandalay Bay Resort and Casino NFL shop pictured on Feb. 6, 2024. The dawn of a new and sportier Nike is imminent, the sportswear giant's new leader says.