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Gillette Sensor debuted in 1990, [99] and was designed by Dieter Rams. [100] It was the first razor to have spring-loaded blades. Gillette claimed the blades receded into the cartridge head, when they make contact with skin, helping to prevent cuts and allowing for a closer shave. [101]
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
File:Gillette Ad How Are Ya Fixed For Blades.webm. ... 640 × 480 pixels, 515 kbps overall, file size: 2.09 MB) This is a file from the Wikimedia Commons.
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[2] [3] Safety razors were popularized in the 1900s by King Camp Gillette's invention, the double-edge safety razor. While other safety razors of the time used blades that required stropping before use and after a time had to be honed by a cutler, Gillette's razor used a disposable blade with two sharpened edges.
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related to: gillette sensor 2 fixed razors- 1717 OLENTANGY RIVER Rd, Columbus, OH · Directions · (614) 298-1070
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