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The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark "Life is good.
Wholesale fashion distribution refers to the global market of bulk clothing sales, in which producers, wholesalers and sellers are involved in a commercial, business-to-business process. Procedure [ edit ]
At the time, Lerner was running Lerner et Cie, a wholesale fashion showroom she founded in 1983. Cohen was working with contemporary artist John Stars and placing his designs on t-shirts. Cohen approached Lerner about developing a brand, and in 1986 the two of them launched Michael Stars. [2] [4] Two years later, Cohen and Lerner were married. [8]
In order to flesh out your wardrobe, it’s always good to build a foundation of basics such as classic tees in a variety of colors. Original Price: $6.98 Current Price: $4.98
In June 2012 American Apparel partnered with the Gay and Lesbian Alliance Against Defamation in releasing a new line of T-shirts to celebrate LGBT Pride Month. [74] [75] Fifteen percent of the net sales of the shirts were donated to GLAAD. [74] Isis King modeled for this line, becoming American Apparel's first openly transgender model. [74]
T-shirts that are tight to the body are called fitted, tailored or baby doll T-shirts. With the rise of social media and video sharing sites also came numerous tutorials on DIY T-shirt projects. [12] These videos typically provided instructions on how to modify an old shirt into a new, more fashionable form.
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