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The reference set may include: (a) some decision alternatives evaluated in similar problems in the past, (b) a subset of the alternatives under consideration, (c) some fictitious alternatives, consisting of performances on the criteria which can be easily judged by the decision-maker to express his/her global evaluation.
The weighted product model (WPM) is a popular multi-criteria decision analysis (MCDA) / multi-criteria decision making (MCDM) method. It is similar to the weighted sum model (WSM) in that it produces a simple score, but has the very important advantage of overcoming the issue of 'adding apples and pears' i.e. adding together quantities measured in different units.
ÉLECTRE is a family of multi-criteria decision analysis (MCDA) methods that originated in Europe in the mid-1960s. The acronym ÉLECTRE stands for: ÉLimination Et Choix Traduisant la REalité ("Elimination and Choice Translating Reality"). The method was first proposed by Bernard Roy and his colleagues at SEMA consultancy company.
In this example a company should prefer product B's risk and payoffs under realistic risk preference coefficients. Multiple-criteria decision-making (MCDM) or multiple-criteria decision analysis (MCDA) is a sub-discipline of operations research that explicitly evaluates multiple conflicting criteria in decision making (both in daily life and in settings such as business, government and medicine).
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