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This is the first in a three-part series about Marx Toys and the people who made them. Toys under the tree on Christmas morning weren't always made at the North Pole. For a half-century, until ...
The first Marx Toys factory in Erie opened in 1927. The company bought the Girard Model Works, which had already been making toys for Marx, in 1935.
The "Best of the West" was the generic series name used by toy manufacturer, Louis Marx and Company, from the mid-1960s to the early 1970s to market a line of articulated 12-inch action figures featuring a western play theme. The focal character in the series was the iconic cowboy action figure named Johnny West.
Marx was the largest toy manufacturer in the world by the 1950s. Fortune Magazine in January 1946 had declared him "Toy King" suggesting at least $20 million in sales for 1941, but again in 1955, a Time Magazine article also proclaimed Louis Marx "the Toy King," and that year, the company had about $50 million in sales. [4]
The Marx Toy Company produced the first pose-able Batman action figure in the mid-1960s. It was about 4" tall (10 cm) and came with a multitude of accessories including cuffs, batarangs, and a fire extinguisher. Very few remain in existence, and they have been described as the "holy grail" for vintage Batman toy collectors.
Full-time and seasonal workers created, assembled and packaged thousands of toys, mainly for Christmas. The Marx Toys story: The toymakers and their 'elves' made memories for children Skip to main ...
Johnny West was a 12-inch tall American cowboy action figure, and the central character in the Louis Marx company's "Best of the West" 'sixth scale' (1:6) toy line.The line was produced from 1965 until 1976, and featured a number of characters based on American "Old West" motifs, utilizing a wide range of outfit and accessory pieces.
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