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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
As a result, Indian cinema is witnessing some of its highest digital rights deals ever, as platforms compete to attract a growing audience eager for on-demand content. This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios.
OTT bypasses cable, broadcast, and satellite television platforms. Digital streaming acts in a similar way to on-demand television in that the program to watch is selected. But the program is not recorded or stored like it might be on TiVo , etc. Digital video purchases grant a user indefinite access to a show or film, but the terms and ...
Saina Play is an Indian subscription video-on-demand over-the-top streaming [1] service owned by Saina Infotainments Pvt Ltd. [2] Its headquarters is situated in Kochi, India. [ 3 ] Saina Play has four different plans, and most of the content is available at up to 1080p resolution.
Eros Now has more than 12,000 digital titles that include movies, television shows, music videos and 2.5 lakhs music tracks.The platform has blockbuster films like Cheeni Kum, Happy Bhag Jayegi, Manmarziyaan, Bajirao Mastani, Tanu Weds Manu Returns, Goliyon ki raasleela Ram-Leela, Rockstar, Shubh Mangal Savdhan, Vicky Donor, Mukkabaaz, Munna Michael, Ki & Ka, English Vinglish, Sellvandhan ...
ALTT is an Indian content-based video-on-demand platform. ALTT is available across 32 different interfaces for its viewers. [7] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet).
BENGALURU (Reuters) -Apple is tying up with India's Bharti Airtel to offer the telecom firm's premium customers its music and video streaming services for free, giving the U.S. giant access to ...
The platform has acquired one million subscribers within a year of its launch, [10] and by July 2021, it has over 1.5 million paid subscribers. In November 2021, the total paid active subscribers were 1.8 million, and as of 31 March 2024, the total paid active subscribers were 2.5 million, [ 6 ] and 40-million-plus users, catering predominantly ...