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[4] [5] Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expected outcome varies per the goal and is usually measured by a variety of metrics.
The OMG Structured Metrics Metamodel (SMM) [1] specification defines a standard Metrics Metamodel. It is a publicly available specification from the Object Management Group (OMG). SMM specifies a metamodel for defining, representing and exchanging both measures and measurement information related to any structured information model, such as the ...
It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision-making." [1]
The term "maturity" relates to the degree of formality and optimization of processes, from ad hoc practices, to formally defined steps, to managed result metrics, to active optimization of the processes. The model's aim is to improve existing software development processes, but it can also be applied to other processes.
There are three classes of appraisals, A, B and C, which focus on identifying improvement opportunities and comparing the organization's processes to CMMI best practices. Of these, class A appraisal is the most formal and is the only one that can result in a level rating.
These include internet-based companies (such as LinkedIn, Facebook, and Amazon) and other non-Internet-based companies, including financial institutions (fraud analysis, real-time customer messaging and behavioral modeling) and retail organizations (click-stream analytics together with self-service analytics for teams).
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
About three-quarters of Internet users are members of at least one social network. 49% of US adult women visit social media sites a few times daily, whereas only 34% of men do. The fastest-growing age group on Twitter is 55- to 64-year-olds, up 79% since 2012, and the 45–54 age group is the fastest-growing on Facebook and Google+. Social ...