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Dr. Martens is an English footwear brand established in 2009. Accent Group established the brand's first factory outside the UK in Dunedin in 1989 and remains the exclusive distributor of the brand in Australia and New Zealand. [2] There are Dr. Martens stores in Sydney, Melbourne, Gold Coast and Adelaide. [2]
Over 100 million pairs of Dr. Martens shoes were sold from 1960 to 2010, and in 2010 the company offered 250 different models of footwear. [8] The R. Griggs company opened fourteen new Dr. Martens retail stores in the United Kingdom, United States and Hong Kong between 2009 and 2011, [27] and also launched a line of clothing during 2011. [28]
NPS Shoes continued to make footwear under licence until the mid-1990s called 'Dr Martens made by Solovair'. They trademarked the name Solovair in 1995 [4] and now make their own air-cushioned boot using the same lasts and leather cutters and machines used to create the first original Dr. Martens suspension soles in the UK.
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To maintain independence White's registered the Tredair trade mark in 1976 to produce boots labelled "Dr Martens Tredair", and then just "Tredair" after 1983, using their own patented foam-injection system to make a bouncier mid-sole than the DM felt. They filed patent 2292878B with Harry Gee as inventor.
The Mi Piaci chain, established in 2007, sells women's shoes and accessories. [2] It was founded and continues to be run by Louise Anselmi, the wife of the company's managing director Shane Anselmi. [5] [1] It has 30 stores around New Zealand, including 11 in Auckland. [5] It also has an online shop in Australia. [6]
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