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The campaign aimed to reduce childhood obesity and encourage a healthy lifestyle in children. [ 1 ] [ 2 ] The Let's Move! initiative had an initially stated goal of "solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight".
Kids as young as 3 describe their larger classmates with words like “mean,” “stupid” and “lazy.” And yet, despite weight being the number one reason children are bullied at school, America’s institutions of public health continue to pursue policies perfectly designed to inflame the cruelty.
The rate of overweight and obesity in Brazilian children increased from 4% in the 1980s to 14% in the 1990s. [105] In 2007 the prevalence of children overweight and childhood obesity was 11.1% and 2.7% in girls, 8.2% and 1.5% in boys, respectively. [106]
Childhood obesity is defined as a body mass index (BMI) at or above the 96th percentile for children of the same age and sex. It can cause a variety of health problems, including high blood pressure, high cholesterol, heart disease, diabetes, breathing problems, sleeping problems, and joint problems later in life. [1]
In 2006, the Canadian Obesity Network, now known as Obesity Canada published the "Canadian Clinical Practice Guidelines (CPG) on the Management and Prevention of Obesity in Adults and Children". This is a comprehensive evidence-based guideline to address the management and prevention of overweight and obesity in adults and children. [96]
It was the country's first national social marketing campaign to tackle the causes of obesity. [2] In 2021, it was brought under the "Better Health" brand [3] Change4Life aimed to help families make small, sustainable yet significant improvements to their diet and activity levels.
Diet, specifically the Western Pattern Diet, plays an important role in the genesis of obesity.Personal choices, food advertising, social customs and cultural influences, as well as food availability and pricing all play a role in determining what and how much an individual eats.
She partnered with WeightWatchers for the event and was joined by Rebel Wilson, Busy Philipps, and others. Watch the event here.