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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
A spin-off [3] (also spelled spinoff) [4] is derived from already existing works that focus on more details and different aspects from the original work (e.g. particular topics, characters or events), and includes books, radio programs, television programs, films, video games, or any narrative work in any medium.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Created Date: 8/30/2012 4:52:52 PM
The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello -gelatin creating Jello pudding pops.
Batman spin-off franchises (11 C) C. ... Spinoff (media) List of media spin-offs * Cross-media marketing; Novelization; A. Arcadia (band) B. Big Little Book series; C.
The company announced Friday that its studio business, comprising its TV and film production and distribution segments and a content library with 18,000-plus titles, will spin off in a merger with ...
Angel was a spin-off of Buffy the Vampire Slayer, based on the character of Angel. The series ran for five seasons. Private Practice was a spin-off of Grey's Anatomy, recounting the life of Dr. Addison Montgomery. The spin-off itself, introducing the show's cast, was set up during a season three episode of Grey's Anatomy. The series ran for six ...