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Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication , with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible.
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Fields, professions, and industries where freelancing is predominant include: music, writing, acting, computer programming, web design, graphic design, translating and illustrating, film and video production, and other forms of piece work that some cultural theorists consider central to the cognitive-cultural economy. [3]
The type designer must consider the relationship of the space within a letter form (the counter) and the letter spacing between them. Designing type requires many accommodations for the quirks of human perception, "optical corrections" required to make shapes look right, in ways that diverge from what might seem mathematically right.
The typeface shows inspiration by Nicolas Jenson, and, in the Méridien type, Frutiger's ideas of letter construction, unity, and organic form, are first expressed together. Raph Levien described as a "Frutiger trademark" his common use of an "a" where the loop makes a horizontal line at the top on meeting the vertical. [ 21 ]
Illustrating may be a secondary skill requirement of graphic design or a specialty skill of a freelance artist, usually known for a unique style of illustrating. Illustration may be published separately as in fine art. However, illustrations are usually inserted into page layouts for communication design in the context of graphic design ...