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Paul Jobling and David Crowley argued that the definition of mod can be difficult to pin down, because throughout the subculture's original era, it was "prone to continuous reinvention." [ 10 ] They claimed that since the mod scene was so pluralist, the word mod was an umbrella term that covered several distinct sub-scenes.
The mod subculture was centred on fashion and music, and many mods wore parkas and rode scooters. Mods wore suits and other cleancut outfits, and listened to music genres such as modern jazz, soul, Motown, ska and British blues-rooted bands like the Yardbirds, the Small Faces, and later the Who and the Jam.
Subculture: The Meaning of Style is a 1979 book by Dick Hebdige, focusing on Britain's postwar youth subculture styles as symbolic forms of resistance. [1] Drawing from Marxist theorists, literary critics, French structuralists, and American sociologists, Hebdige presents a model for analyzing youth subcultures . [ 2 ]
A subculture is a group of people within a cultural society that differentiates itself from the values of the conservative, standard or dominant culture to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, political, and sexual matters.
Hebdige’s 1988 book Hiding in the Light: On Images and Things is a collection of essays examining the creation and consumption of objects and images, including fashion and documentary photographs, 1950s streamlined cars, Italian motor scooters, 1980s style manuals, Biff cartoons, the Band Aid campaign, pop art, and pop music videos.
The peacock revolution began from an intersection of 1950s queer fashion, the sexual revolution and the mod subculture. The popularity of the mod subculture had allowed for straight men to show an interest in fashion, and the sexual revolution allowed for men to present themselves in an overtly sexual manner. [14] As early as Brioni's 1952 ...
The mod subculture began with a few cliques of trendy teenage boys in London, England in the late 1950s, but was at its most popular during the early 1960s. Mods were obsessed with new fashions such as slim-cut suits; and music styles such as modern jazz, rhythm and blues, soul, ska , and some beat music .
Elements of the mod subculture include fashion (often tailor-made suits); music (including soul, rhythm and blues, ska and mainly jazz) and motor scooters (usually Lambretta or Vespa). In the mid-1960s when they started to fade out, the subculture listened to rock groups with R&B influences such as the Who and Small Faces.