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A résumé or resume (or alternatively resumé), [a] [1] is a document created and used by a person to present their background, skills, and accomplishments. Résumés can be used for a variety of reasons, but most often are used to secure new jobs, whether in the same organization or another.
Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests , coupons , freebies , loss leaders , point of purchase displays, premiums , prizes , product samples , and rebates .
[1] [3] In North America, the term résumé (also spelled resume) is used, referring to a short career summary. [ 4 ] [ 5 ] The term curriculum vitae and its abbreviation, CV, are also used especially in academia to refer to extensive or even complete summaries of a person's career, qualifications, and education, including publications and ...
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A sales plan is a strategic document that outlines the business targets, resources and sales activities. It typically follows the lead of the marketing plan , strategic planning [ 2 ] [ 3 ] and the business plan with more specific detail on how the objectives can be achieved through the actual sale of products and services.
One of the main functions of business which this is relevant in is marketing. By observing consumer behavior when interacting with a business's products and the products of its competitors, as well as the distinctiveness of brands in the consumer space, information about substitutability and product performance can be determined. [13]
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