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The tact maxim states: "Minimize the expression of beliefs which imply cost to other; maximize the expression of beliefs which imply benefit to other." The first part of this maxim fits in with Brown and Levinson 's negative politeness strategy of minimising the imposition, and the second part reflects the positive politeness strategy of ...
One can flout the maxim of quality to tell a clumsy friend who has just taken a bad fall that his gracefulness is impressive and obviously mean the complete opposite. Likewise, flouting the maxim of quantity may result in ironic understatement, the maxim of relevance in blame by irrelevant praise, and the maxim of manner in ironic ambiguity. [12]
Herbert Paul Grice (13 March 1913 – 28 August 1988), [1] usually publishing under the name H. P. Grice, H. Paul Grice, or Paul Grice, was a British philosopher of language who created the theory of implicature and the cooperative principle (with its namesake Gricean maxims), which became foundational concepts in the linguistic field of pragmatics.
Lakoff developed the "Politeness Principle," in which she devised three maxims that are usually followed in interaction. These are: Don't impose, give the receiver options, and make the receiver feel good. She stated that these are paramount in good interaction. By not adhering to these maxims, a speaker is said to be "flouting the maxims."
The maxim of Quantity (i) make your contribution as informative as is required for the current purposes of the exchange (ii) do not make your contribution more informative than is required The maxim of Relation (or Relevance) make your contributions relevant The maxim of Manner be perspicuous, and specifically: (i) avoid obscurity (ii) avoid ...
Example: (1) Dogs are mammals. (4) Mammals do not have gills. Therefore (5) dogs do not have gills. Premise (1) states that "dog" is a subkind of the kind "mammal". Premise (4) is a (universal negative) claim about the kind "mammal". Statement (5) concludes that what is denied of the kind "mammal" is denied of the subkind "dog".
VIOLATING a maxim is crucially different from FLOUTING it. If I tell an outright lie, that's a violation of quality. If I make, e.g., an ironic statement (like "Beautiful weahther today!" when it's obviously raining cats and dogs) I'm blatantly FLOUTING the maxim of quality to create an implicature, and thereby exploiting the cooperative pronciple.
Etiquette in Society, in Business, in Politics, and at Home (1922), by Emily Post documents the "trivialities" of desirable conduct in daily life, and provided pragmatic approaches to the practice of good manners—the social conduct expected and appropriate for the events of life, such as a baptism, a wedding, and a funeral. [25]